Naming / Rebranding / Internal Rebranding / Branding Architecture / Web Design / Motion Graphics

Background
The MDS name stands for a distinguished group of information and communications technology companies, known for their advanced offering of software and hardware products, services, distribution, system integration and site solutions. Its 10+ sub holdings include over 100 companies and more than 2500 employees.

Objectives
The Midis brand - the natural next step for MDS - captures our role as cornerstone for a family of businesses growing to the next level in size, coverage and visibility, all while upholding our original values and identity.